Model Agency Walk-in and Casting Guide
When it comes to breaking into the modelling industry, one of the key opportunities to showcase your potential is through a model agency walk-in and casting.
Whether you’re an aspiring model or someone who has a few shoots under your belt, understanding what it takes to make a great impression is essential.
In this guide, I’ll walk you through the best practices to prepare and present your best-self during a model agency walk-in and casting call.
This guide is particularly useful for those seeking to break into the London fashion modelling scene, where competition is high and first impressions are everything.
Research the Agency: Know Who You’re Meeting
Before you even think about what you’re going to wear or how you’re going to walk, start by researching the agency.
Every agency has its own style, preferences, and the type of models they work with. Understanding what they are looking for will help you tailor your approach.
- Visit the agency’s website and social media channels.
- Look at the types of models they represent — are they looking for editorial fashion models, commercial models, or perhaps fitness models?
- Check if they have any specific requirements or preferences for the walk-in day or casting.
Doing your homework will show the agency that you are serious about your modelling career and respect their brand. It also helps you decide if you’re the right fit for the agency.
A fantastic resource on the Internet for researching modelling agencies in general is models.com. They provide a list of all the best modelling agencies in major cities around the world.
Dress for Success: Keep It Simple and Form-Fitting
The saying “less is more” holds true for walk-in and casting calls. Agencies want to see your natural physique and how you carry yourself, so opt for form-fitting clothing that doesn’t distract. For women, a plain tank top or t-shirt paired with skinny jeans and heels is ideal. For men, well-fitted jeans and a plain shirt paired with clean shoes work best.
During a model agency walk-in it’s common for them to take a quick polaroid shot of you, so wearing clothing that would be suitable for a model polaroid shoot is often a great idea.
Pro Tip: Make sure your clothes are clean, wrinkle-free, and suit your body shape. Heels for women should be comfortable enough to walk confidently in, as your posture and walk are crucial for the casting process.
Minimal Makeup and Natural Hair: Let Your Beauty Shine Through
Agencies and brand casting calls, want to see your natural beauty, so when it comes to makeup and hair, keep it minimal.
A fresh face with zero (or very light foundation), a hint of mascara, and natural lip colour is all you need.
Hair should be clean, neat, and not overly styled; it’s best to let your natural hair texture show.
Consider that when taking model polaroid photos (also called digitals or Digis) the guideline is for no makeup whatsoever. The model agency want to see a true natural and authentic version of you.
For men, hair should be well-groomed and facial hair should be trimmed and neat.
The goal is to look polished while still highlighting your natural features.
Bring Your Essentials: Portfolios and Comp Cards
One of the most crucial aspects of your preparation is your modelling essentials.
When attending a casting you should have:
- A basic modelling portfolio with your best photos.
- A few comp cards (a postcard-sized summary of your best work and essential details).
- A pen for any paperwork you might need to fill out.
- Your measurements, details (like height, weight, and age), and contact information readily available.
Even in the age of digital portfolios, having a physical representation of your work is still appreciated in the modelling industry.
Practice Your Walk: Master the Runway Strut
Walking confidently is a vital part of your casting call.
Even if you’re not auditioning specifically for runway work, agencies will look at how you carry yourself.
Practice walking as if you’re on a runway — shoulders back, posture straight, and maintain a steady, confident pace.
If you’re not sure where to start, consider practicing in front of a mirror or recording yourself to identify areas for improvement.
The Importance of Punctuality: Be Early, Not Just on Time
Being punctual speaks volumes about your professionalism.
Aim to arrive a little early, not just on time. This will give you some breathing space to compose yourself, check your appearance, and get a feel for the environment before walking in.
Be Ready to Answer Questions at a Model Agency Walk-in
Agencies often ask questions like “Why do you want to model?” or “What is your availability?”
Think about these questions ahead of time and prepare clear, concise responses.
Show your passion and motivation without sounding rehearsed. Keep your answers genuine and let your personality shine through.
For more detailed guidance, specifically aimed at one on one meetings with a model agency, see my post Model Agency Interview Tips
Confidence is Key for a Model Agency Walk-in: Own the Room
Confidence is one of the most attractive qualities a model can have. Walk-in as if you belong, greet everyone with a smile, and carry yourself with pride. Confidence isn’t about arrogance — it’s about having a strong belief in yourself and being open to opportunity.
Pro Tip: Confidence comes from preparation. The more you practice your walk, research the agency, and rehearse your answers, the more naturally confident you’ll appear.
Stay Polite and Professional: Etiquette Matters
Remember to maintain professionalism throughout your interaction. A polite demeanour, good manners, and a positive attitude will leave a lasting impression. Even if you feel nervous, being courteous and respectful to everyone you meet can set you apart.
Following Up After the Casting Call: Stay on Their Radar
If you don’t hear back from the agency or brand casting immediately, it’s okay to follow up with a polite email. Thank them for the opportunity, express your continued interest, and ask if there are any next steps. Keep the tone professional and enthusiastic but not overly pushy.
That’s a Wrap! Final thoughts
Every step you take during a model agency walk-in, from how you research the agency to how you carry yourself in the room, matters. Prepare, practice, and always lead with confidence. Remember, the modelling industry is as much about attitude and professionalism as it is about looks.
By following these tips, you can ensure you’re presenting the best version of yourself and making a memorable impression at any agency walk-in and model casting.
More modelling content
Looking for more modelling tips and insights? Check out these other articles on my blog:
thank you for this article, this is really informative and well-written!
i had a couple of questions regarding modelling agency meetings.
short version: is it normal for modelling agencies to call you in for a casting / meeting only a couple days in advance? and is it normal for them to scout you and ask you to come in, before suddenly losing interest in you before meeting you?
long version:
i have been invited a couple of times before to a respectable model agency based in london (that is listed on models.com).
i am not signed to them, but they scouted me via instagram and asked me to come in that same day, tomorrow, or 2 days from then, but as i was away travelling, i had to tell them i would be back in london 2 months later. they said it’s fine for me to reach out to them again after 2 months. when i did reach out to them, they did not respond to me for 2 weeks and then suddenly asked me to come in for a casting that same day, the next day or 2 days later again. as i had class / part-time work those days, i told them i could not attend but that i would like to come in next week if possible. again they’ve not replied to me and it’s been a couple weeks now.
i’m wondering, is it normal for agencies to do this?
i appreciate your help!
Thank you for reading the article and sharing your experience!
To answer your questions:
Is it normal for modelling agencies to call you in for a casting/meeting only a couple of days in advance?
Yes, it’s quite common. The fashion and modeling industry tends to operate on short notice due to the fast-paced nature of projects. Many agencies schedule castings quickly because they often need to present talent to clients immediately. However, it can feel frustrating when it doesn’t fit your schedule, especially if you have other commitments like class or work.
Is it normal for agencies to lose interest after scouting you?
It’s not unusual for agencies to initially express interest but then become less responsive. Agencies are juggling many potential models and responding to evolving client needs, which can sometimes result in changes in priority. It doesn’t always mean they’ve lost interest permanently; it might just mean the timing wasn’t right for them at that moment. I recommend reaching out again, especially if they’ve expressed interest before.
Ultimately, every agency operates a little differently, so experiences can vary widely depending on who you’re dealing with. If they’re slow to respond, try not to take it personally—staying persistent and professional is key.
Good luck with your journey, and feel free to reach out if you have any more questions!